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It looks like a new word in mobile phones customization. The screensaver generator by Red Dodo makes personalized screen savers for mobile phones. The animated gif is created on the fly and can be downloaded to the computer through the browser or directly to your mobile from their WAP page. As far as I know, not all the phones are capable to play screensavers and animated wallpapers.
My Sony Ericsson plays both of them :)
Generally it quite good idea, only, it would be good to see more templates.